Imene Trabelsi Trigui

Imene currently specialises in her research in the field of Olive Oil and Agrifood Marketing. She is accompanying and assisting different companies in developing their Branding and Marketing design strategies, promoting their international positioning through innovative and Digital Marketing tools thanks to technologically advanced tools such as Artificial Intelligence, Chatbots, and VR/AR. Through working in collaboration with companies and defining Effective Digital and Communication Marketing Strategies aiming at enhancing their notoriety and brand image all over the world looking at packaging design, country of origin, recycled packaging acceptance, and the effect of the size of packaging are just some of the areas being explored.

Imene has presented her numerous published research and book chapters at many International & National conferences. She is also a Panel Judge at London International Olive Oil Competition in the Marketing Design Award-LIOOC.

See Contributors

0 thoughts on “Imene Trabelsi Trigui”

Leave a Reply