Exploring Region of Origin Labeling Food Products as a New Experiential Brand Strategy

The purpose of this paper is to examine to what extent a food product with a region of origin label, considered as a specific sensory brand, affects consumer preferences in comparison with an official quality label such as PDO or PGI labels.

Australian Olive Industry Survey: Marketing & Sales ~ Part 13

Olive Product Sales Many products are sold locally Olive Product Sales Channels The most popular sales channels are Food Service Industry, Farmer Markets and Online. Olive Products – Labelling Compliance Olive Product Sales – Cellar Door or Tasting Room 22% of Groves have cellar doors with a further 7.4% planning to expand in this area.…