Exploring Region of Origin Labeling Food Products as a New Experiential Brand Strategy

The purpose of this paper is to examine to what extent a food product with a region of origin label, considered as a specific sensory brand, affects consumer preferences in comparison with an official quality label such as PDO or PGI labels.

Australian Olive Industry Survey: Highlights & Insights ~ Part 1

The Olive Centre gathered a range of data on the country’s olive oil sector from small, medium and large-scale companies in a survey that it conducted in 2016. This Industry Survey attracted participation from just over 70% of olive & olive oil producer companies (based on production) as well as other sectors of the Industry operating in 2016 in Australia.

Australian Olive Industry Figures for Harvest, Table Olive & Oil Production, Imports & Exports till 2019

Introduction The renaissance of the Australian olive industry is entering its second decade. During the last 10 years, the Australian industry has grown solidly from a cottage industry to a technically sophisticated industry that is increasingly export focus. Over this time, the quality of Australian olive oil has consistently improved, and production efficiencies increased, to…

Australian Extra Virgin Olive Oil Provenance Project

Summary European experience has shown that marketing advantage leading to higher prices in extra virgin olive oils can be achieved by emphasising the healthfulness and taste differences attributable to the region that the olive was grown. A pilot-study involving a collaborative effort between olive growers from the Fleurieu Peninsula region of South Australia and South East Queensland using the variety Frantoio showed that the oils from the two regions, harvested at the same ripeness, and processed identically could be reliably differentiated (>90% accuracy) by knowing the relative proportions of the types of polyphenols in the oils.

Australian Olive Industry Survey: Pest & Diseases ~ Part 4

Pest and Disease Pressure Over 50% of respondents have persisting issues with Pest and Diseases in their olive grove. Pest & Diseases in Australian Olive Groves The top 3 pests are Scale, Olive Lace bug and Birds Pests & Disease Production Losses Under 25% of respondents reported average production losses due to pest and diseases. …

Australian Olive Industry Survey: About Respondents ~ Part 2

Demographics Almost 33% of the Industry is between 25 and 54 years of age whereas 64% of the Olive Industry is aged between 55 and 74.   Males dominate the olive industry at around 74% and 26% are females.  Location Over 88% of respondents are from Australia and there were also responses from New Zealand (3.6%),…

Australian Olive Industry Survey: About The Australian Olive Grove ~ Part 3

Location of Olive Groves and/or Processors Victoria and New South Wales showed the highest number of groves located in these areas followed by Western Australia. Representatives of Entities in the Industry 71% of respondents are operating one grove or production facility in Australia.  There was one respondent who operates more than 15 entities in the…