brand strategy – Australian Olive Industry http://www.australianoliveindustry.com Research, Statistics & Information Tue, 28 Jul 2020 04:18:20 +0000 en hourly 1 https://wordpress.org/?v=5.5.3 http://www.australianoliveindustry.com/wp-content/uploads/2020/07/cropped-Australian-Olive-Review-logo-1-1-32x32.jpg brand strategy – Australian Olive Industry http://www.australianoliveindustry.com 32 32 Exploring Region of Origin Labeling Food Products as a New Experiential Brand Strategy http://www.australianoliveindustry.com/exploring-region-of-origin-labeling-food-products-as-a-new-experiential-brand-strategy/ http://www.australianoliveindustry.com/exploring-region-of-origin-labeling-food-products-as-a-new-experiential-brand-strategy/#respond Mon, 27 Jul 2020 08:00:00 +0000 http://www.australianoliveindustry.com/?p=902 The purpose of this paper is to examine to what extent a food product with a region of origin label, considered as a specific sensory brand, affects consumer preferences in comparison with an official quality label such as PDO or PGI labels.
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